Who is ALICE?


(The newest ALICE reports will be published in 2023.) 

Across Wisconsin, 34% of households struggle to afford the basic necessities of housing, child care, health care, food, and transportation.

Asset Limited Income Constrained Employed

ALICE represents individuals and households who earn just above the Federal Poverty Level but less than what it costs to make ends meet. ALICE workers often struggle to keep their own households from financial ruin while keeping our communities running.


Click here for the 2020 WI ALICE Report, County Specific 

Click here for the COVID report- The Pandemic Divide 

Marathon County Marathon County has a significant ALICE population.  Click here to read the details. 

The first step to helping ALICE is understanding who ALICE, reading the report, and sharing with your networks. Local United Ways across the state of Wisconsin are committed to improving the lives of ALICE families and those in poverty by promoting resources for stability. Addressing these issues will not only help advance the quality of life for those suffering from continued financial hardship, but also uplift communities.

Take the Challenge - Making Tough Choices Simulator
Access an interactive tool walks you through the tough choices ALICE families experience every day - and what United Way is doing to help them along the way.